Tuesday, August 31, 2010
Recently I poked a little fun at the Rx Locker being featured on Episode 3 of Pitchmen. Perhaps I shouldn't have because this product deals with a very serious issue. Drug Abuse. Now, I jumped on this thing as I do with all As Seen On TV products because that's what I do and let's face it, most infomercials are a bit silly.
My angle was more aimed at Pitchman Anthony Sullivan and his style, but for the show this is also a serious issue. Sullivan lost his business partner Billy Mays last year due in part to Cocaine use and Sully has gone out of his way to bring attention to the issue using the popularity of the Pitchmen Series. I applaud him for that and will leave the lampooning to more deserving product because everyone should at least be aware of the Rx Locker.
The Rx Locker is a tiny strong box with a secret combination lock that is big enough to hold several prescription pill bottles and send a strong message that the contents inside are no joke. Once I published my article on Rx Locker, the inventor Kevin Alan took the time to respond with some very constructive criticism and I will publish it here so everyone can read it and understand that Rx Locker is in demand by both the Direct Response, Retail and Pharmacy industries. This thing is going to be a huge help to parents.
Email I Received From Rx Locker
I'd like to introduce myself, I am Kevin Alan the inventor of the Rx Locker and I want to thank you for featuring Rx Locker on your Hub page. I noticed you have some information on your site that is slightly incorrect. I will mention to you the issues and I would appreciate if you would correct them. Please feel free to use these details in a revision of your article.
#1. Rx Locker is currently for sale in 7,800 Walgreens stores, over 4,200 CVS Stores and select Bed Bath and Beyond stores, as well as many regional pharmacies across the country. It is selling very well in those stores. We have 40’ containers full coming in every month.
#2. Rx Locker isn’t easy to break into by hand at all, send me your address and I’ll send you a sample to try for yourself!
#3. Dr. Drew says “Addicts will always find a way to get drugs.” Only a kid that is addicted to drugs is going to break an Rx Locker (or any lock box) because they know they will get caught. If they can’t break into it they will just go to the neighbor’s house or their friends houses etc. The Rx Locker is not impenetrable and that is it’s best design feature. Once it’s broken you know there is a problem and you can get your kid help because you know they need it. If they want to get in but they can’t, you still have a problem you just don’t know it…
#4. Dr. Drew has treated thousands of people with addictions and HE says that the Rx Locker is the best product. Why?? Because it is affordable for everyone, provides a deterrent and is a early warning system… More people trust Dr Drew and after becoming good friends with him over the last months I know I do!
Locker Brand Inc.
So you see, while it's fun to make fun, there are some infomercial products out there that are really designed to save lives. But, don't think humor is lost on Alan, wait til his episode of Pitchmen airs and find out what a lock, an 800lb Grizzly Bear and a cupcake have in common. And no, it's not to get to the other side, it's the Fridge Locker,but you'll have to wait on this one. Trust me, it's worth it.
Saturday, August 21, 2010
The Cricut Expression is an absolute life saver for me, because I got so tired of searching through the pile of tools in my office and never finding the right tools for my scrap booking projects. I know I sound like a complainer but this is a serious issue for me. In fact this happens very often, especially for secretaries, school teachers, principles, housewives, artists and those who have to use their imagination most of the time to portray something in and for their business. You could spend hours going from one crafts store to the next trying to find the right kind of materials; an exact-knife, stencils, colored paper, markers, etc, and spend even more hours working on that one simple bulletin board. But in modern times we need something better, more practical, handy, and portable that can do a better job for us in a fraction of the time it would take us to do it. This is where cricut expression comes in the picture.It is handy and quite portable in case you don't have enough space on your desk. It replaces some basic office tools and does the job for you. It is a personal cutting system which will greatly increase your productivity. It has options for thousands of designs that you can cut into many sorts of paper, card stock, plastic, chip board and vinyl in many densities, from a very intricate and small design to a large 23 ½" design with precision. This machine is also smart and will use every single extra scrap without ever going off the edge of the paper. You can create greeting cards, bulletin boards, etch on glass, design and add a personal taste to the décor of your home. Create a wonderful personalized photo album for your family, and add a touch of you to your surroundings with this wonderful office tool. cricut expression is a great little machine to have at home as well, to decorate your children's room, make an anniversary present, a birthday card and gift, and label your cook ware, cabinets and shelves.In scrapbooking and art cricut expression is the ideal tool and almost a must-have, it increases your speed at finishing a long desired project even better than what you had imagined. It is a fun way to spend time with your kids and help them increase their creativity and skills. They could create their next science expose, a father's day card, create invitations to your next party, a personal home calendar, a yard sale sign, a welcome-home banner or even cut out fabric to decorate quilts and other home accessories.Right now there is a trial offer for the cricut expression which makes this a great time to test it out. you n. With this trial you receive for free a set of DVD's on how to create your own designs, two rolls of transfer tape, a 12" x 12" cutting mat and more. By taking advantage of the trial offer, there are some bonuses which include a free Deep-Cut Blade which is really cool and allows you to create even more great stuff so I encourage any serious crafter to look into this thing. The projects you can create with the Cricut Expression are mindblowing.
Thursday, August 19, 2010
A few months back I recall Anthony Sullivan pitching a pretty neat product called the Grill Glove which is a fire proof glove used while you are grilling. It allows you to reach onto the grill and remove, turn or flip food without getting burned or needing tongs. It really is a cleaver idea and we will hear more about it during grilling seasons. The thing that surprised me was Sullivan's willingness to reach in to the fire to test it out. I didn't expect that from him and was rather impressed.
So Sullivan stepped it up a notch on Pitchmen when an inventor presented a non toxic, biodegradable flame retardant in a can. Sounds like a fire extinguisher right? Well it wasn't but it made Sullivan nervous. The inventor wanted to demonstrate by applying the Cold Fire liquid to his arm and putting a blow torch to it. Sully was taken back and hesitant enough to call for a real fire extinguisher to be on call. The stunt was pulled off without a hitch and Sullivan was inspired to give it a whirl. I knew immediately Cold Fire Extinguisher was gonna be a hit!
For the infomercial Anthony Sullivan donned a fire suit and set himself ablaze to show the world the power of Cold Fire. It was a great stunt and satisfied Rule 1 of direct response marketing, the Wow Factor. Even though there are bold disclaimers about trying this at home, I know what's coming. Teenagers, morons and fools are going to buy Cold Fire and put it to the test. I hope it works or there are going to be lines at the Emergency Room door.
Overall, the season Premiere of Pitchmen was great and they really didn't miss a beat without Billy Mays. I think it is safe to say that we are in for a whole slew of silly As Seen On TV products this year, but a few like Cold Fire Extinguishers are life savers.
Find out more about the Cold Fire Extinguishers or Read about Cold Fire and find out what others are saying.
Wednesday, August 11, 2010
But let us focus on what Style Snaps do before we jump to any conclusions about their marketing campaigns. Like most Seen On TV products, these also provide an easy fix for a common problem that we might not even be aware we have. However, in this case, I'm very aware of the problem I have with hemming pants and skirts and I'm pretty sure I'm not alone.
The idea here is that you can stick these snaps inside of your garments and clip them together instantly forming a hem. It allows you to shorten pant lengths to fit the height of any shoe which hasn't been done well in the past. I can't think of a single product which can provide a temporary hem that only takes a few seconds to do.
There are a few drawbacks and the first is that it is not so easy to line these things up correctly. It will take a little practice before you get the hang of it but since they are reusable, there isn't really any damage when you pull them on and off trying to move them around on the garment.
The other problem, at least for me, is that although you they are correct when they say you can hem anything, the instant alteration does not look that great. I like that nice stitched denim hem in my jeans and you cannot get that with this product. So it does the job but doesn't look professional.
But, other than that, and the tricky as seen on TV ordering process, these things are pretty good and you get a bunch of them in the package. Just as with the perfect fit button, some people will love them and some will hate them but they definitely deliver on the promises made in the ad.